"Advertising without posters is like fishing without worms."
- The Hatch Brothers
- The Hatch Brothers
This weekend, the Georgia Museum of Art in Athens opens American Letterpress: The Art of the Hatch Show Print, on loan from the Smithsonian Institute. Hatch, a Nashville landmark, is one of the oldest working letterpresses in the country. It's been around since 1879 and has produced iconic posters for stars like Elvis, Johnny Cash, Etta James and Bob Dylan. Their motto, "preservation through production," keeps them going strong and designing for a new generation of musicians, including Beck, The Beastie Boys, Coldplay, Trisha Yearwood and The Strokes, all while maintaining their signature style.
The show's been traveling the US, and is on view in Athens until November 6th. It features 126 historical and contemporary posters and 29 hand-carved wooden blocks—some on view for the very first time.
Check out the print shop in action:
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