|All photos Ty Milford/Courtesy Vanillawood|
I love what Kricken and James are doing—putting their business into a storefront where customers can immediately see their aesthetic and interact with the duo. Plus, it's bright and poppy and fun and serves as a great antidote to the grey days in the Pacific Northwest. Kricken kindly answered some questions for us about how Vanillawood came about and what they're up to now.
How did Vanillawood come about?
After buying our first house in Venice, CA, we fell in love with the process ofrenovating and designing together. We realized that this is whatwe really wanted to be doing for a living and not just as a hobby. Portland, Oregon, where I'm from, seemed like a better place to be buyingand selling homes (this was at the height of the real estate market, mind you)and we were looking to slow the pace down for our growing family. We soldthat beloved house and moved our family to Portland to launch Vanillawood.
Westarted the business doing spec houses, and, after being approached by severalpeople to design and build "our style" for them, the client part ofour business was born. About two years ago, we were expecting our thirdson and looking to move our business from our home office. We stumbledupon this amazing location in Portland’s Pearl District. This location begged to be aretail store and showroom and our working studio.
We opened ourdoors in July of last year, and it has become a great space where our clients,as well as people who happen upon us while walking by, can touch and feel ourwork, ask questions and get inspired. The fun part about having thisstore is often people will come in to look at our retail wares and end uphiring us for our design, build or interior design services.
How would you define your style?
Organic contemporary with a touch of Hollywood glam. Life is nutty enough andwe are all running at a break-neck pace with work, kids, obligations, so homeis where we unwind, decompress and refuel. At Vanillawood we create homesand spaces that are livable and approachable, that make you feel good everytime you enter the room. It’s what “design, build, live” is all about.
What's the design scene like in Portland?
Portland has got a lot going on! I left at 18 thinking I would never livehere again and, boy, has it changed. I've lived in New York, LA and Italy, and Ilove seeing this city attract so many people for the creativeculture and lifestyle. There are a lot of extremely talented people.Sustainability is obviously a huge part of what Portland design is all about. At Vanillawood we use a lot of reallyinteresting reclaimed materials in our custom furniture and case goods and our design and build projects. It lends a great story to the finishedproduct. Function and design arecritical, but it’s also important to feel good about how things are made.
How has the web changed your business?
Gosh, how has it not? Design is so much more accessible with the web.Inspiration can be found a click of a button—there’s a globalmarketplace at your fingertips. That can be amazing but also potentiallyoverwhelming for a client faced with so much information. Part of a goodinterior designer’s role these days, I think, is to help their clients siftthrough all the choices out there and help define and curate what’s reallyright for their lifestyle and their home. The web also means that it’s notenough to just be a good online store or showroom. You need to offer anaesthetic and a service that’s about more than just the merchandise you arecarrying. You need to set yourself apart and really communicate the passion andperspective you bring to a job.
If you're in Portland drop by and say hi. If that's not in the cards, check out Vanillawood. They've got a portfolio up, and you can shop!